Privacy Policy
1. Acknowledgment and Acceptance of Terms
Western Kentucky Regional Blood Center is committed to protecting your privacy. This Privacy Statement sets forth our current privacy practices with regard to the information we collect when you or your computer interact with www.wkrbc.org. By accessing www.wkrbc.org, you acknowledge and fully understand our Privacy Statement and freely consent to the information collection and use practices described in this Website Privacy Statement.
2. Participating Clients, Merchant Policies, and Third Party Websites
Related services and offerings with links from this website, including all other websites, have their own privacy statements that can be viewed by clicking on the corresponding links within each respective website. Western Kentucky Regional Blood Center is not responsible for the privacy practices or contents of third-party or client websites. We recommend and encourage that you always review the privacy policies of merchants and other third parties before you provide any personal information or complete any transaction with such parties.
3. Information We Collect and How We Use It
Western Kentucky Regional Blood Center collects certain information from and about its users three ways: directly from our Web Server logs, the user, and with Cookies. When you visit our Website, we may track information to administer the site and analyze its usage for the purpose of serving our visitors and customers better.
This website uses Google Analytics
Personal Data collected through Cookies for information about Usage Data
Privacy Policy
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This website uses Google AdWords’ free conversion tracking features on certain pages. If you contact us online, the destination page will have code on it that will help us understand the path you took to arrive on that page.
DoubleClick: We use Google AdWords remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.
Bing Ads: This website uses Microsoft’s free tracking features on its webpages. If you contact us online, the destination page will have code on it that will help us understand the path you took to arrive on that page.
We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary including:
To fulfill your requests for services.
To protect ourselves from liability.
To respond to legal process or comply with law, or in connection with a merger, acquisition, or liquidation of the company.
4. Changes to This Statement
Western Kentucky Regional Blood Center has the discretion to occasionally update this privacy statement. We encourage you to periodically review this privacy statement to stay informed about how we are helping to protect the personal information we collect.
5. Contacting Us
If you have questions regarding our Privacy Statement, its implementation, failure to adhere to this Privacy Statement and/or our general practices, please contact us
Cookie Policy
Our business including our affiliates (collectively “we,” “our,” “us,” and “the Company”) takes your privacy very seriously so we want to provide you some information on our Cookie Policy (the “Policy”). We put forth this Policy because we want you to be aware of the information we collect and help you make an informed decision about using our information through our website including the domain, any mobile applications, call tracking lines and customer and user dashboard or portal (collectively, the “Sites”) and services. By visiting the Sites, linked pages, features, content or using any of our services, you acknowledge and accept the practices and policies outlined in this Policy. If you do not agree to this Policy, you may not access or otherwise use the Sites.
COOKIES. A cookie is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. By using the Sites you accept the use of cookies described in this Policy. You can disable or delete cookies by changing the preferences on your Device browser. Disabling cookies may, prevent you from using some of the features on the Sites. Please note cookie-based opt-outs are not effective on mobile applications. We use third-party tracking services that may use cookies to provide non-personally identifiable information (“Non-PII”) and services on our Sites. These tracking services collect information about our users to assist with analysis and targeted advertising. Our Third-Party Service Providers (“Third-Party Service Providers”) may use pixel tags or web beacons to control the automated collection of Non-PII. In order to collect the kinds of information described in the Policy and to see how you interact with our Sites we or third parties may use JavaScript or other languages to send instructions to your Devices.
Mobile Web and Apps: We may collect certain additional information from you when you access the Sites with mobile devices. This information may include location, device type, unique device identifies, mobile operating system, site navigation and other app-specific user data. You may restrict the collection of certain data by changing the settings preferences on your mobile device.
Interest-Based Advertising: When you interact with the Sites, advertisements or other content provided by the Company or third parties on behalf of us, through your computer, phone or mobile device (“Devices”) we and third parties automatically collect non-personally identifiable information (“Non-PII”) about or from your Device including without limitation cookie information, pixel tags and unique device identifiers among others. We may use this information and tie it back to the information you provide us to customize your interaction with our business allowing us to send special offers which you may have interest. This form of advertising is based on anonymous information and not on any personally identifiable information. We and our vendors know your interests but cannot personally identify you in connection with the delivery of a specific ad.
We may use the information you provide to us, directly or indirectly, and information we collect about you for various reasons including: to improve your user experience across the Sites, assist with marketing and advertising efforts, create, administer and communicate with us regarding your account, notify you regarding any updates or changes, in order to comply with applicable laws. We may employ Third-Party Service providers to help, on our behalf in providing analytics, advertisements, links, or other tools and services. These Third-Party Service Providers may collect Non PII through use of cookies, pixel tags or other automated means. The Third-Party Service Providers may use this information internally or share with us to assist in providing a more customized experience. We may enhance the Non-PII collected via our Site with Non-PII collected from our Third-Party Service Providers and business partners.
You can opt-out of promotions, other communications from the Company by changing preferences or clicking unsubscribe. You can also opt out of the collection of certain information collected by mobile applications by changing your setting preferences on your mobile device. You may restrict information we, and other websites, collect through the use of cookies by changing the preferences on your device browser to disable or delete cookies. If you have questions about the features on our Sites or to opt-out please contact us directly.